Integrate Inside 300+ Live Roblox Experiences

We build and operate gameplay first experiences and scale brand integrations across highly engaged gaming communities

Basket partners with leading brands to create integrations designed to enhance gameplay – not interrupt it

How Brands Activate

Gameplay
Integrations

Custom mechanics and quests embedded directly into core gameplay

Billboard
Advertising

In game placements deployed across Basket’s network of 300+ live experiences

Creator
Amplification

Platform-native creator storytelling that extends reach at scale

Cultural
Drops

Seasonal launches and fandom crossovers designed to spark discovery

UGC &
Virtual Goods

Claimable wearables and virtual items players use for self-expression

CASE STUDIES

Monster High

4.1 Million Character Interactions!

2.5 Million Scavenger Hunt Tasks Completed!

Reached 68 Million Impressions!

LoveShackFancy

833,000 Hours Spent!

2.6 Million Avatar Interactions!

10% of Sales Donated to Girls Who Code

Sonic 3

613 Million Engagements!

46 Million Unique Users Reached!

4 Million Hours of Playtime!

Sam's club

Exclusive Free UGC Items!

Sam’s Club Discounts & Decor!

Viral Social Reach!

Ninjombie

34 Million+ Character Impressions!

840K Dialogue Engagements!

28 Million Billboard Impressions!

BANGERS

56.7 Million Total Impressions! Massive visibility across Roblox through multi game placements and brand activations

50.7 Million Billboard Impressions! High-performing exposure across top games including Obby But You’re On a Bike and Reborn As Swordsman

The World of Strawberry Shortcake

+1,000% Player increase on the IP integration date

80% of all players engaged with the Strawberry Shortcake characters

Natively reached target audience through Roblox influencers across different platforms like TikTok and YouTube

Our Team: LEADERSHIP

Basket partnerships are led directly by senior leadership, combining gameplay expertise with brand strategy to ensure integrations feel authentic inside player experiences

CEO

Samuel
Chessler

Sets the company’s vision and overall strategy, and oversees recruitment, business operations, and international team collaboration

CMO

Amy
Zehren

Leads brand partnerships, integrations, and creator-led campaigns across the Basket ecosystem

CSO

Jacob
Carey

A veteran Roblox Developer who leads all creative strategy, overseeing game development, LiveOps, acquisitions, releases, and art across the company