Why We Built an Accelerator for Roblox Studios

I’ve been on both sides of this.

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Before I was running strategy at Basket, I was the one shipping weekly content drops on Obby But You’re On A Bike, writing changelogs at midnight, watching CCU climb on weekends. That experience hit 1.5 billion sessions. It also nearly broke the team behind it.

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Not because the game was bad. Because the infrastructure wasn’t there.

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The Basket Accelerator exists because I kept watching the same story unfold with studios we respected: talented teams, strong games, clear momentum. And then a ceiling. Not a talent ceiling. An infrastructure ceiling. They had the creative output. They didn’t have the systems that turn a good game into a compounding asset.

I knew what that ceiling felt like. We built the Accelerator to remove it.

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What the program provides

Access to the operational infrastructure we’ve built across three years and 35 billion lifetime visits: performance analytics, monetization frameworks, live ops support, brand partner introductions, and cross-studio learnings from 40+ teams.

This is not mentorship. It is operational infrastructure with direct commercial upside.

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What we look for

Game quality. Gameplay-first experiences with retention loops present at or before launch. We look for games players return to, not titles built around short-term discovery.

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Team discipline. Update cadence is a signal. I look at version history as closely as peak player counts. A studio with 50 updates in six months tells me more than one sitting on a high visit count with nothing new in two.

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Growth trajectory. We back momentum, not scale. 10 million visits at 110% year-over-year growth is a stronger signal than 50 million that’s been flat for six months.

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What we don’t look for

Studios that need to be managed. The studios in our portfolio (KUTA, FYRIX, Aurora Anchorz, Luvrion) operate independently. We provide the systems. They build the games.

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How to apply

If you’ve hit the ceiling that better infrastructure would break through, I want to hear from you.

Pitch Your Game →​​​​​​​​​​​​​​​​
https://basket.holdings/pitch-your-game